The Ultimate Guide to Corporate Video Production

The idea is to demonstrate your company’s expertise in order to build trust, all while showcasing the practical benefits of your products or services. A product demo video is a video that showcases the features and functionality of a new product or service. These videos demonstrate how new features can be applied in practical, real-life scenarios, helping customers envision the product’s utility. Usually, these videos a video agency or an in-house videographer produces these videos.

Types of Explainer Videos and Their Purpose

If you decide to go down this route, the only thing you need to consider is what kind of video you want. The other aspects involved will be handled by the production studio you choose. Corporate video production Broadly speaking, these types of services can cost anywhere between $1,000 and $100,000. Either way, the distribution channel is something to plan for before production.

Internal communication and announcement videos

Unlike traditional advertising, these videos are not primarily for direct sales. Their stories of increased engagement, boosted sales, and enhanced brand recognition validated our belief in the power of accessible video content. These successes not only propelled our growth but the growth of our early clients as well. Our approach—offering transparent, predetermined video packages—was revolutionary at the time.

Is making corporate videos worth the effort?

Once the initial version is edited, it typically goes through several rounds of revisions. Feedback from various stakeholders can lead to changes in the final cut. Eventually, the video is finalized and prepared for distribution across the chosen platforms.

Promotional Videos

Instead of actors (or in addition to them), you might want to add some extra animations. You can pay for an animation service to create simple 2D whiteboard animations to more complex 3D VFX effects and fully animated CGI and motion graphics. Simplicity and straightforwardness should be at the core of these videos. Their purpose is to teach your employees something that is very important for them to know. To achieve this, they should offer clear, step-by-step instructions (like a how-to video), all while remaining concise and engaging. Corporate training and safety videos are used to increase workplace awareness, teach new skills to your employees, or lay down guidelines and best practices.

Get started writing your corporate video

• But to keep it simple, it’s a video created by a company to convey a particular message.
• Good editing is an art form, but it can be aided by the right tools.
• These professionals are responsible for writing scripts, filming events, capturing company footage.
• Whether that’s by streamlining internal processes or amplifying your brand story to new audiences.
• It describes the company culture, values, motivation, and vision to clients and, sometimes, employees.
• Not only does this stand out among the crowd, but it tells an engaging story that motivates the audience to finish their DIY projects.
• If your organization already has videos and images, be sure to gather those, too.

They now use video for everything—from employer branding and product marketing to corporate social responsibility and even fun holiday content. This type of corporate video is usually produced to explain what led to the creation of a company. It describes the company culture, values, motivation, and vision to clients and, sometimes, employees. But with the virality of good, targeted posts in the online landscape and the sheer number of online platforms that let you upload videos, it’s a worthwhile investment to make. You want your new hires to feel they’ve chosen the right home for their careers; you want potential new customers to see you in the proper light.

Video editing

Live streaming and webinar recordings have become increasingly popular and effective as people prefer to stay socially distanced. By combining humor with product demonstration, Slack pulled off a creative marketing video that engages its audience while promoting its brand. Video production companies charge $1,000 to $50,000 on average per project depending on the length, complexity, and quality of videos you require.

Understanding of your industry and brand message

These videos highlight what makes the company unique, from its mission and vision to the everyday experiences that define the workplace. Company culture videos showcase a business’s core values, work environment, and the personalities of its employees. Yup, editing is required to include what you are unable to capture while filming. The sound of footsteps or rustling clothing, for example, might have a significant impact when added. Depending on how your video is edited, it’s cool to watch how different it can be from your other versions. Think of a good editor like a talented makeup artist – they can turn the final video into something beautiful.

Leadership messages

What’s great about production planning and scheduling software is how customizable it is. People and events can be represented by different colors within an interactive timeline. After you’ve created groups and rows it’s time to add events to the production schedule. Video production planning and scheduling software is effective for helping to visualize tasks.

#11 Employee Onboarding Videos

Budget-friendly tools like VEED make it easy to edit yourself, allowing you to save money without compromising on quality. By breaking it down into three key phases—Pre-production, Production, and Editing—you can simplify what might seem like a daunting task. Each phase builds on the last, ensuring your video meets its goals without unnecessary headaches.

The cost of a corporate video varies a lot, depending on elements such as length, complexity, production values, type, etc. While a simple 30-second DIY video might cost as little as $100, a 2-minute commercial for a giant corporation might cost upwards of $300,000. The set of a big-budget video may involve a production crew, including a director, camera operators, make-up artists, and set designers. If your video is a small-budget one, a freelance/in-house videographer can handle the whole thing. These videos might seem simple, but good employee onboarding processes reduce a company’s turnover by more than 80%, increase loyalty, and boost productivity by 60%. Starting a new job is like your first day at school, and being met with a friendly onboarding video can make this transition much smoother.

Want to know the cost of your next video? ✨

To make sure you have a properly prepared budget, it’s important to be as detailed as possible when answering these questions above. If any advanced or complex scenes are supposed to be included in your video, then several shooting days may be required. If you have different people to interview (such as executives), they might have different schedules that wouldn’t match.

Corporate video production process

• Every tweak gets you closer to a final version that everyone’s happy with—and one that delivers the impact you’re aiming for.
• We’ll also share strategies to side-step the common pitfalls that disrupt large-scale projects or derail remote teams collaborating across locations.
• If you want to keep your budget low, opt to film the entire video on a single day.
• Learn the top 10 essential tips for beginners to create professional-looking videos.
• After it’s been uploaded, you can use other creative media (like graphic designs, landing pages, etc.) to increase its reach.
• The video begins with an interested user trying to get their partner on board.
• Video will only become more important for brands looking to stand out and make an impact.
• All three stages — pre-production, production, and post-production — involve various costs, and unexpected expenses could pop up without careful budgeting.

Minimalist video ads that quickly convey what your company’s all about can help you raise brand awareness on social media. If you’re looking for animation that makes complex ideas easy to understand, Kasra Design is a solid choice. They specialize in custom 2D and 3D explainer videos, helping brands tell their story in a way that’s both engaging and clear. Their award-winning team works closely with clients to create videos that feel unique, polished, and on-brand. Last but not least, various stakeholders within the company, such as marketing managers or executives, have a say in the video production process. They often provide initial ideas, approve budgets, and give feedback on the final product.

How to plan a video project

• Your corporate video production process needs a command center.
• The top video production companies bring creativity to your videos to hook the audience and leave a lasting impact.
• Video production planning and scheduling software improves the visibility of every step and keeps team members focused.
• Some videos might require permissions or permits for shooting at certain locations.
• Bettermode has a fun and creative product promotion corporate video that shows how their tool solves a main pain point.
• It’s a great way to show potential customers the value your product can bring by demonstrating what it can do and how it can help them make their life easier.
• Think of it as drawing up blueprints before constructing a building.

When deeply involved in a project, it’s easy to become so familiar with the content that you miss subtle inconsistencies or potentially confusing bits. These videos ensure coverage of company-hosted or attended events. Use them to share the essence of an event with those who couldn’t attend or to promote future events.

• Making sure all equipment is ready will run your shooting day smoothly.
• Corporate videos have become the secret sauce of modern brand storytelling.
• Understanding the different types, the production process, and the roles involved allows for a more informed approach to using this versatile tool.
• A lack of experience isn’t the end of the world, but there’s some risk involved when you’re investing in creative work.
• Say the event is “Reading the Script.” In this case, the tasks of reading and script coverage need to be completed.
• To keep it simple, below is the process of corporate video shooting from start to finish.
• Thorough planning will save you time, money, and headaches down the road.
• Not only does this make the video more visually engaging, but it also demonstrates how the final product actually looks.

From there, think about how your budget interacts with your team’s skills and the project timeline. These three factors—skills, budget, and timeline—will guide your production method. A recruitment video targeting LinkedIn professionals requires an entirely different approach from an employee training video or a product demonstration. Corporate video production focuses on creating purpose-driven videos tailored to business needs. In the same vein as internal communications, recruiting videos aren’t necessarily meant for your customers.

By Company Size

It can include information about the company’s founding members, their motivations for starting the company, and any early successes or challenges they faced. They are typically used in marketing campaigns, internal communications, training sessions, and customer engagement. Having the wrong music can easily distract the entirety of your corporate video. So, make sure the use the right one that fits your theme and all. Also, in-store videos provide an opportunity to show new offerings, promos, advertise sales and events, or just entertain your audience while they wait.

This role involves setting deadlines, managing budgets, and ensuring that all departments involved are aligned with the video’s objectives. The project manager serves as the main point of contact between the corporate team and the production company, making sure everyone stays on the same page. Scripting and storyboarding are also an important part of this phase. Good planning leads to good video content – there’s no way around it.

The editor works closely with the director to make sure the final product matches the envisioned concept. Corporate video production, while varying from project to project, has changed drastically in the last fifteen years with the advent of digital cameras. These “prosumer” model cameras have made production much less expensive and much more accessible to many filmmakers. Alternatively, if your goal is to influence company perception, your ICP may be customers who buy and use your products and services. This stage is also where additional footage (AKA B-roll) can be added. Plus, you can weave testimonials into the narrative, create snippets to use on social media platforms, and add a compelling call-to-action that convinces the viewer to do something.

This way, viewers get to see your company as a solution to their challenges since that message is coming from people like them. And since these production steps are simple, you should figure out how to plan for videos quickly. If the pre-production phase was handled properly, you shouldn’t have anything to worry about here.

Once again, the protocol will differ based on where the video will be broadcast (YouTube, Facebook, TV, etc.). This depends on where your video will be delivered as the different delivery methods require various levels of color mastering. This edit is needed to make sure your audience is seeing the same colors and tones that the director wants them to see. Before your filming can begin, each scene must be set up with the appropriate lighting, props, and actors. They can vary from 15 minutes to a few hours, depending on how big the scene will be. A clear understanding of your shot list is usually done by direct communication between the producer, director, and director of photography.

It helps you maintain focus and ensure every second of the video speaks to your target audience’s interests and needs while aligning with your objectives. The best video production companies for 2025 prioritize time management and follow deadlines to deliver content on time. The video production agencies that miss deadlines end up with hastily produced videos of poor quality.